Introducing Ally: BAS Launches AI-Powered Help Center for Smarter Benefits Support

We’re excited to officially launch the BAS Help Center—your new home for benefits support. It’s smarter, faster, and more helpful than ever thanks to Ally, our new AI-powered assistant.

Whether you’re preparing for open enrollment, updating coverage, or wondering how to submit a claim, you can now get answers in seconds. The Help Center offers clear, step-by-step support written by real BAS experts—available whenever you need it.

And at the heart of it all is Ally.

🤖 Meet Ally

Ally is your 24/7 AI-powered benefits assistant—always available to guide you with clarity, confidence, and a friendly tone. Whether you’re an employee, HR admin, or broker, Ally delivers instant, accurate support tailored to your needs.

But she’s not guessing—Ally is backed by the BAS Knowledge Team, pulling directly from a growing library of expert-written help articles. It’s the best of both worlds: smart AI and real human expertise working together to make benefits easier.

What You’ll Find in the New Help Center

• A deep, searchable collection of help articles on enrollment, COBRA, FSA, life events, and more

• Real-time chat with Ally, your always-on AI assistant

• Step-by-step guidance written and maintained by BAS experts

• Content that evolves based on your feedback and needs

• Direct access to forms, policies, enrollment tools, and resources

Where to Find It

You can access the Help Center anytime at:

**👉 **Explore the Help Center →

Ally is also available on:

• BASusa.com

• MyEnroll360 login page and homepage

• Branded client sites

• (More access points coming soon!)

👋 Try It Out

Have a benefits question? Just ask Ally.

Try asking:

💬 “How do I update my coverage after a life event?”

💬 “Where do I submit my claims?”

💬 “When does open enrollment begin?”

Whatever you need, Ally’s ready to help—instantly.

**👉 **Visit the Help Center →

📣 For All MyEnroll360 Users

This new tool is available to all employees, administrators, HR teams, and brokers who use MyEnroll360. It’s designed to make your benefits experience simpler, clearer, and more accessible—powered by technology, guided by real people.