Protecting Broker Business with the Right Benefits Administration Partner

For brokers, maintaining strong client relationships requires more than finding the right benefit plans. Clients also expect their benefits programs to run smoothly after the sale. Enrollment needs to work, eligibility changes need to be processed, COBRA needs to be administered, billing needs to be accurate, and employee questions need to be answered.

When those administrative functions become the broker’s responsibility, they can consume time that would otherwise be spent advising clients and growing the business.

BAS provides administrative support behind a broker-client relationship, allowing brokers to remain focused on their clients without becoming their benefits administrator.

Administration Without Competing for the Client Relationship

A benefits administration partner should strengthen the broker’s client relationship, not compete with it.

BAS is non-competing by design. We do not contact broker clients for advisory purposes or attempt to displace the broker relationship. Instead, BAS works behind the scenes to provide the benefits administration services the client needs.

When employees or clients contact BAS with administrative questions, our goal is to resolve those issues rather than send the administrative workload back to the broker.

The result is a partnership in which the broker remains the trusted benefits advisor while BAS provides the operational support.

Handle More Clients Without Building an Administration Department

As a broker’s book of business grows, the administrative demands associated with that business can grow with it.

BAS gives brokers a way to scale without building an internal benefits administration team. We support clients ranging from small employers to organizations with more than 400,000 participants, with no minimum group size or minimum number of accounts required.

Brokers can also take advantage of white-label administration, dedicated broker portal access and reporting, and transparent per-employee pricing.

Support for More Complex Client Needs

Not every client fits neatly into a standard benefits administration model.

Complex eligibility rules, association plans, retiree billing, unusual plan structures, and other special requirements can create administrative challenges that require more than an off-the-shelf solution.

BAS is built to support these situations.

Our services can include COBRA notices, elections, and billing; processing employee changes and qualifying events across carriers and systems; and managing ongoing compliance-related administrative processes.

The broker maintains visibility into the client relationship without having to personally manage the underlying operational work.

An Experienced Administration Partner

Benefits administration is not a new business for BAS. For more than 35 years, we have provided benefits administration services and developed the processes and experience needed to support employers, brokers, and their benefit programs.

Today, BAS supports more than 250 broker relationships and administers benefits for more than 400,000 participants.

That experience matters when a client has an unusual request, a complicated eligibility situation, or an administrative issue that does not fit the standard process.

Keep Your Focus on the Client

Brokers provide the greatest value when they can focus on strategy, plan design, carrier relationships, and helping clients make informed benefits decisions.

They should not have to spend their time processing enrollment changes, researching billing questions, administering COBRA, or following up on routine administrative tasks.

BAS provides the back-office benefits administration infrastructure to support the relationship while allowing the broker to remain where they belong: in front of the client.

With a non-competing administration model, scalable services, and more than 35 years of benefits administration experience, BAS helps brokers protect existing relationships, support increasingly complex client needs, and grow their book of business without growing an internal administration department.