Fitbit, Inc. announced that it supports HIPAA compliance. Fitbit is an industry leader in the connected health and fitness market.
Fitbit Wellness, a division aimed at business offerings, provides support for wellness programs. With a commitment to HIPAA compliance, Fitbit can be more successfully integrated into company wellness programs and health plans. Fitbit will enter into business associate agreements when providing services to covered entities. The new focus on HIPAA privacy and security may expand the base of Fitbit Wellness customers.