“Reputation management” has been a quickly increasing business plan for new companies. Some of these new companies claim to monitor and manage consumers’ online reputation by removing or modifying negative or unwanted information obtained through web search results.
Unfortunately, one reputation management company, Reputation.com, encountered a network attack causing their clients’ personal information to be inappropriately accessed. The breach involved access to names, email addresses, physical addresses, and in some cases phone numbers, date of birth and job information. The company notified affected individuals and offered a year of free credit monitoring.